Pure F-ing Genius

Sorry for the delay folks. Work has been busy and according to my coworkers, “Tim is trying to take over the world.” In reality it’s just California and Las Vegas.

Remember that computer Steve Jobs released last week? The small, yet significant paper-thin laptop that instantaneously created an obesity epidemic for laptops everywhere?

Well it has gotten better. And in true Apple fashion, the creators are as far from Steve Jobs as you can get.

I present to you AirMail. No seriously, I’m not joking, this thing is so F-ing genious, even Fake Steve wrote about it.

Two hippies: one journalist, one web designer/musician have done what millions wish they could. Make and market vinal manila envelopes to double as sleeves for the new Macbook Air.

Their website, eye candy in itself, not only mimics Apple, but proves how stupid Fortune 500 companies are.

In it’s entirety the site has less than 300 words of written text.

They have three simple choices for visitors.

- AirMail: All you want to know
- Press about AirMail
- AirMail: About the makers

They have three high-res graphics for press to utilize. Multiple email hotlinks for questions, and ordering options from the home page.

There is no clutter. No splashing quotes on the header. Just simple white with a splash of manila.

These guys are genius. Pure F-ing geniuses.

What if Steve went to Washington?

After watching Steve Jobs give numerous keynote presentations I’m beginning to wonder why he hasn’t dropped the tech world and made his way to Washington. They guy is genius. And not the kind of genius that most of the old geezers up there think they are. Instead, this guy, Steve, got the whole world to flip for a freeken phone. Not terrorists, not conservation, not even lower taxes, but a phone, and one that would cost $600 at that.

If you don’t know who Steve is, and yes I’m now referring him as though I personally know him, then I suggest you take your head out of the sand and watch this video of his most recent keynote. Then watch this video of Facebook founder Mark Zuckerberg trying to emulate him and it’s not hard to draw conclusions. Is Mark really Bush?And Steve more of an Obama? Hmmmm