Home > Advice, Journalism > Keeping Your Message Simple – The Bloom Box

Keeping Your Message Simple – The Bloom Box

February 25, 2010 Leave a comment Go to comments

Last week while watching 60 Minutes I found it amazing that Bloom box founder K.R. Sridhar was able to describe his new power block in less than five steps. When asked what was in the block, Sridhar explained the insanely complex process as if it was a child’s toy with paint-by-numbers instructions. Sure the majority of the block’s technology was omitted, but the high-level concepts were not.

Though not a literal transcript of Sridhar’s explanation here is a CBS excerpt about how the Bloom box is created:

He said he bakes sand and cuts it into little squares that are turned into a ceramic. Then he coats it with green and black “inks” that he developed.

Sridhar told Stahl there is a secret formula. “And you take that and you apply that. You paint that on either side of this white ceramic to get a green layer and a black layer. And…that’s it.”

Sridhar told Stahl the finished product, a skinny fuel cell, would generate power.

I’d highly recommend watching the piece if you have time. The box is phenomenal and so is Sridhar.

Categories: Advice, Journalism
  1. Wendy
    February 27, 2010 at 4:54 pm

    Watched the segment. We can only hope this man keeps pushing and stays afloat.

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